What Is RIO Drink In China?

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RIO Drink In China

What Is RIO Drink In China?

Rio Drink is a popular Chinese brand of the Alcopop family. It is now central China’s “girly drink” that was launched to borrow the power of Bacardi Breezer and its analogs. Rio Drink is a product of Hall and Woodhouse, an independent brewing and pub company run by the 7th generation. Since 1777, Hall and Woodhouse have been producing high-quality ales and Badgers. The sugars in Rio Tropical and Rio Citrus Zest come from both natural and added sugars in the fruit. We understand that a lot of sugar is wrong for us, but we believe soft drinks are a fun snack, and sometimes even just a little bit of what we want helps. Rio Tropical Light (sugar-free) is for those who don’t like added sugar.

We have to pay tribute to the Chinese and foreigners for the idea, and Chinese people have to fiddle with them and create their versions. With Oppo and WeChat, Dicos, this drink is doing well. This article will discuss RIO’s history, different flavors, and why this drink was so popular among Chinese girls.

History Behind Manufacture Of RIO Drink

Rio’s creators attended a wine tasting in Singapore. However, in the 1990s, most liquor companies used individual wine-based ingredients exclusively. He was puzzled that the number of juices that go well with alcohol was small. Before introducing this product in 2003, he studied Chuhai in Japan, making it more attractive to Asian gourmets. Rio was offered in glass bottles rather than aluminum cans, unlike its Japanese rivals, as the creators felt better accepting the drinks in glass packaging. 

Rio was the trademark to represent the tropical atmosphere of Rio de Janeiro, Brazil. It also had to be different from the Spy Wine Cooler. Shanghai Bacchus Limited Company, a division of the Australian brewery Bacchus Distillery, was established in 2003. For example, their inspiration was a Japanese Chu-hai cocktail. Thus, Rio was conceived as an alcoholic beverage more suited to the Asian palate. Ironically, Chinese brands consider it a competitor rather than other Western imitators. Another Chinese company was selling Rio in the same bottle as the first. It has been sued and punished in Clone’s Court, but you can still buy it. That’s funny. What is specific to Rio’s taste, and what does the Rio drink appearance? Let’s continue reading to know more.

Manufacture Of RIO Drink

Different Flavors Of RIO

They offer a variety of healthy and sugar-free options similar to Tanguay Ice. Its most common flavors are green, pink, blue, and orange. Strictly speaking, there is not only color but also taste, but everyone recognizes these drinks by their color. Rio originally came in bottles, but today they offer various affordable can options. A fruit smoothie is the best energy drink in contrast to other companies. Some people claim that it contains alcohol, but Rio’s liquor has a relatively low alcohol content of less than 4%. It does not affect our body, so that you can drink it confidently. Here is the list of Rio’s flavors:

  1. Whisky and Rose
  2. Brandy and Peach
  3. Brandy and Grapes
  4. Black Currant, Vodka, and Orange
  5. Cucumber, Rum, and Lime
  6. Fruit Punch and Vodka

Market Value Of RIO Drink

Rio and Breezers own two-thirds of the local Alco-pop market in China, earning about $60 million in 2015. Soft power is mainly a phenomenon in China, but it is now also available in other countries such as Cambodia. Oddly enough, it’s more expensive here. By 2013, they had started mass advertising in mainstream media. After Zhou Xun asked for support, RIO at the time began to overgrow. It peaked in 2014 when we entered 200 major cities.” In Running Brother, many marketing advertisements raised brand awareness among young people.

What Makes RIO More Popular Among Chinese Girls?

Women are core markets for China’s water cocktails in Japan’s popular, friendly drinks (Chugai). Shanghai Bairun Taste and Perfume, Cocktail Manufacturer Rio, I studied Chuhei cocktail in Japan before running products in RIO in 2003. Unlike Japanese colleagues, Shanghai de Villan decided not to sell drinks from Aluminum Bank. Banks are widely used in Japan because lightweight devices reduce the distribution and energetic environmental impacts.

China lacks the skills to produce high-quality cans in Japan, but Shanghai Bairun chose the bottle for other reasons. The company believes that selling cocktails in glass bottles is more acceptable to consumers. A company spokesperson said: “It looks tastier and trendy when it comes in a glass bottle.” Shanghai Bayrun’s predictions have come true so far. The colorful bottles are popular with women, especially young women in their 20s and 30s.

Total Revenue Of RIO In 2014 and 2015

So, for a while, RIO is the source of the young people in the other location, and when there is no work to do at home, it is possible to obtain a decompression bottle. In fact, due to the potent power of the brand, the national “drinking.” In 2014, RIO cocktails exceeded “Bing RUI” through imports of 977 million yuan. In 2015, RIO had granted Yen Yang and Guo Caijie’s approval. It started commissioning the production base built in Shanghai Pudong and Tianjin. This year RIOS has reached 2.213 billion yuan. At the peak of revenue, achievements have mainly entered the first Echelon FashConting drink. But the good time is not long, and RIO does not have the previous glory.

Acquisitions Done By RIO Drink

Rio is also the official sponsor of many Chinese films, dramas, and various programs. RIO’s products have appeared in several entertainment shows, including dramas’ The Boss and I’, ‘O2O Love’, and the popular entertainment show ‘Keep Running.’ Yang Yang and Amber Kuo became Rio’s official representatives after Zhou Xun.

Conclusion

Beer is not Brazilian innovation in any way. Nevertheless, he headed to Brazilians and Cariocas (Cariocas) and is now the most popular drink. Beer must be icy (for example, freezing), which matches the Writer (mostly file) and matches the weather and taste of Brazilian people. Brahma, Antarctica, Original, and Bohemia are one of the most famous Brazilian brands among Karoka. Craft beer production has increased dramatically in recent years. So, suppose you prefer a more pungent taste and aroma. In that case, it’s worth paying a little extra for sample labels made by new brewers across the country.